Friday, January 05, 2007
Motivational speaker Carole Spiers says 'use Internet Marketing to make you money!'
As a motivational speaker, I was delighted to be invited to Dubai in November 2006 in order to speak on the topic of post trauma support at a health and safety conference staged by IIR.
In order to raise the profile of this trip, we did all the usual pre-trip promotions, spoke to contacts, my team emailed our database, blogged eCademy and so forth.
Internet Marketing
These efforts did receive some good interest but our Internet Marketer, Chris Clark, made the suggestion – why not send out an On-line Press Release – not the usual ones, but a new type of ‘Social Media Press Release’. Well, as ever I was intrigued as to how this was going to leverage our profile in the UAE.
He explained that this differed from standard Press Releases in that we could now add photos, video and audio clips, pdfs etc. We could also add links to other client sites, add testimonials, and use the vital keyphrases to target the release into niche markets.
This sounded all pretty good, especially as he said – ‘just leave it up to me, (don’t you just love it when that is said to you) - and just watch your rankings shoot up on Google!’. So this is what I did. I gave him the copy. He did whatever Internet Marketers do and know best (and I don’t need to know either!) – he made it all happen!
The UAE Tour
So the UAE tour went live on 18th November and the conference started on 26th. In addition, Chris suggested that I do two blogs about the conference in the intervening period.
Well, would you believe it….. things happened very quickly after that. I took a call from a Dubai company in Dubai Internet City who had found us through the press coverage, and we signed a training deal before I left.
We received incredible coverage with the Release picked up by Yahoo News and others. (Naturally uploaded to our website). Our blogs were picked up and reposted, and the article that we ran was viewed over 500 times and is still being read!
We also saw a huge uplift in our Google presence for our website www.carolespiersgroup.co.uk.
So by the time I arrived at the Dubai conference, there certainly was a good deal of buzz, I had made a new international client and received considerable feedback from the coverage.
Will I be doing this again? You bet!
In my opinion, keep to what you know and do what you do best!.
Outsource what you can't do and give it to the experts. I am a motivational speaker - I speak for a living and that is what I do best….Chris Clark is an Internet Marketer – that is what he does for a living and that is what he does best! Catch Chris at www.clarkmarketing.co.uk or chris.clark@clarkmarketing.co.uk.
Call in the experts! Remember …you can’t be all things to all people…
PS Have a look at our train the trainer post trauma powerpoint slide and workbook product that we specially created for the Dubai conference and is now on sale worldwide. Click here http://www.carolespiers.com/productdetail.cfm?ProductID=32
Carole Spiers – motivational speaker occupies a special niche as an expert in Personal Development. She brings together the separate cultures of individual empowerment and executive management - proving to corporate business that empowered employees improve performance and output. Carole’s keynote presentations have educated and inspired audiences all over the world. She is also a high profile broadcaster, journalist and President of the London Chapter of the Professional Speakers Association.
Our publications and sales CDs have been sold globally. To sign up for our FREE success quotations http://tinyurl.co.uk/yhgv, or for more information email info@carolespiers.com to telephone +44 (0) 29 8954 1593 www.carolespiers.com
In order to raise the profile of this trip, we did all the usual pre-trip promotions, spoke to contacts, my team emailed our database, blogged eCademy and so forth.
Internet Marketing
These efforts did receive some good interest but our Internet Marketer, Chris Clark, made the suggestion – why not send out an On-line Press Release – not the usual ones, but a new type of ‘Social Media Press Release’. Well, as ever I was intrigued as to how this was going to leverage our profile in the UAE.
He explained that this differed from standard Press Releases in that we could now add photos, video and audio clips, pdfs etc. We could also add links to other client sites, add testimonials, and use the vital keyphrases to target the release into niche markets.
This sounded all pretty good, especially as he said – ‘just leave it up to me, (don’t you just love it when that is said to you) - and just watch your rankings shoot up on Google!’. So this is what I did. I gave him the copy. He did whatever Internet Marketers do and know best (and I don’t need to know either!) – he made it all happen!
The UAE Tour
So the UAE tour went live on 18th November and the conference started on 26th. In addition, Chris suggested that I do two blogs about the conference in the intervening period.
Well, would you believe it….. things happened very quickly after that. I took a call from a Dubai company in Dubai Internet City who had found us through the press coverage, and we signed a training deal before I left.
We received incredible coverage with the Release picked up by Yahoo News and others. (Naturally uploaded to our website). Our blogs were picked up and reposted, and the article that we ran was viewed over 500 times and is still being read!
We also saw a huge uplift in our Google presence for our website www.carolespiersgroup.co.uk.
So by the time I arrived at the Dubai conference, there certainly was a good deal of buzz, I had made a new international client and received considerable feedback from the coverage.
Will I be doing this again? You bet!
In my opinion, keep to what you know and do what you do best!.
Outsource what you can't do and give it to the experts. I am a motivational speaker - I speak for a living and that is what I do best….Chris Clark is an Internet Marketer – that is what he does for a living and that is what he does best! Catch Chris at www.clarkmarketing.co.uk or chris.clark@clarkmarketing.co.uk.
Call in the experts! Remember …you can’t be all things to all people…
PS Have a look at our train the trainer post trauma powerpoint slide and workbook product that we specially created for the Dubai conference and is now on sale worldwide. Click here http://www.carolespiers.com/productdetail.cfm?ProductID=32
Carole Spiers – motivational speaker occupies a special niche as an expert in Personal Development. She brings together the separate cultures of individual empowerment and executive management - proving to corporate business that empowered employees improve performance and output. Carole’s keynote presentations have educated and inspired audiences all over the world. She is also a high profile broadcaster, journalist and President of the London Chapter of the Professional Speakers Association.
Our publications and sales CDs have been sold globally. To sign up for our FREE success quotations http://tinyurl.co.uk/yhgv, or for more information email info@carolespiers.com to telephone +44 (0) 29 8954 1593 www.carolespiers.com
# posted by Carole Spiers @ 7:03 AM 
