Monday, May 14, 2007
Motivational Speaker Carole Spiers on: How To Remind Your Contacts That You’re Still Alive!
A Motivational Speaker is just as vulnerable as any other SME to the curse of the silent phone.
You sit there scanning that new-business database you’ve built up with such care. Hundreds and hundreds of well-placed people who could become lucrative clients. But day after day, the phone still doesn’t ring. And the last few times you dialled-up a contact out of the blue, you were politely told where to go.
Well, I’ve been working for myself for over 20 years, and I figured out early on that if I couldn’t find ingenious ways to activate my market, nobody else was likely to do it for me!
So think round corners, like me. Try these few little tips - or a whole lot more too, in my new Marketing e-book ‘Turn Your Passion into Profit’: and discover how to multiply your income on a ZERO budget!
And also find out how to activate your database like me. Click here: http://tinyurl.com/28oyav
Maximise Your Lists
The longer your lists, the greater the chance of something coming up. So keep tabs. If you’re planning to be still around in a few years, try to log details of every single contact, however unpromising. Today’s junior will be tomorrow’s manager sooner than you think. People who can’t use you this year may move into jobs where they can. Some relationships take many years to mature. (That’s one reason why it helps if you get yourself clearly remembered - or branded - from the start.)
Persist, Don’t Pester
Where potential clients respond coolly to your overtures, note the date of your call, and don’t try again for about 9-12 months. If it’s ansafone, take the opportunity to leave a clear message reminding them who you are, preferably giving an incentive for them to ring back. If they’re people you’ve met and got on quite well with, you can try a Merry Christmas call as an excuse to ask them their news and check their movements, as well as discreetly asking about mutual contacts in the cheery Yuletide atmosphere.
The Blog As Subtle Reminder
This is really an amazing one. The internet provides a big opportunity to keep your name in front of your database contacts, via well-crafted mailings that promote yourself and your service during the intervals between your calls. Unfortunately mailings sent out cold may be rejected as spam, and you won’t know which. If relations with your contact are reasonably friendly, get them to subscribe to a regular Blog, accessed via an RSS feed, which automatically overrides spam-detectors.
(If you’d like to know more about how Blogs will earn you money, we’re making a special study of it at our Marketing Bootcamp, ‘Turn Your Passion Into Profit: Marketing You And Your Business on a ZERO budget! In Central London on 28th June - Click here to catch your earlybird place - www.turnyourpassionintoprofit.co.uk .)
Exploit Business Gossips…
Identify a few of your more sociable colleagues who are natural gossips who enjoy boasting how well they’ve kept up with who’s-gone-where. Once a year, give them a really good lunch - they’ll be volunteering valuable data over the coffee and liqueurs.
…But Don’t Go The Bar-Room Route
People who talk big in bar-rooms usually talk small in boardrooms. Making plans over drinks is generally for losers. Especially mistrust new contacts who make urgent hurry-hurry business propositions in bars. (If they’ve got such a desperate panic on, what are they doing hanging around the pub in the first place?)
Friendly To Receptionists And PA’s
Receptionists, switchboarders and PA’s often have to put up with a lot of rudeness, and they can’t walk away. So they particularly appreciate good manners and common decency. Get them on your side, and they can give you access to a key manager when he’s free, advise you who else to approach and how, or tip you off about newly-appointed managers before your rivals hear about them.
And More MarketingTips Where These Came From…
If you think these little pointers might be useful for promoting yourself and your business, I can offer you the ultimate Marketing book.
As a Motivational Speaker, I always get a warm reaction to my empowerment talks, ad people often come to me afterwards, asking for the book of the speech. So now I’ve provided one, which is on sale at all the venues where I appear - or conveniently downloadable in the form of an e-book whenever you want.
So read more about ‘Turn Your Passion into Profit’ http://tinyurl.com/28oyav and wait no longer to start living your dream - by deciding just what it is, and then going for it with conviction, energy and passionate self-belief.
Remember failure? Forget it.
PS Join me at the ultimate Marketing Bootcamp where I will give you instant access to Marketing Tools, Strategies and Techniques. Don’t be the only one who doesn’t know the real truth behind multiplying your income on a zero Marketing Budget! Catch your earlybird place NOW! - [www.turnyourpassionintoprofit.co.uk]
Carole Spiers – inspirational Motivational Speaker occupies a special niche as an expert in Marketing and Personal Development. Carole’s keynote presentations have educated and inspired audiences all over the world. She is also a high profile BBC broadcaster, journalist and President of the London Chapter of the Professional Speakers Association.
Our publications and sales CDs have been sold globally. To sign up for our FREE success quotations http://tinyurl.co.uk/yhgv, or for more information email info@carolespiers.com to telephone +44 (0) 29 8954 1593 www.carolespiers.com
You sit there scanning that new-business database you’ve built up with such care. Hundreds and hundreds of well-placed people who could become lucrative clients. But day after day, the phone still doesn’t ring. And the last few times you dialled-up a contact out of the blue, you were politely told where to go.
Well, I’ve been working for myself for over 20 years, and I figured out early on that if I couldn’t find ingenious ways to activate my market, nobody else was likely to do it for me!
So think round corners, like me. Try these few little tips - or a whole lot more too, in my new Marketing e-book ‘Turn Your Passion into Profit’: and discover how to multiply your income on a ZERO budget!
And also find out how to activate your database like me. Click here: http://tinyurl.com/28oyav
Maximise Your Lists
The longer your lists, the greater the chance of something coming up. So keep tabs. If you’re planning to be still around in a few years, try to log details of every single contact, however unpromising. Today’s junior will be tomorrow’s manager sooner than you think. People who can’t use you this year may move into jobs where they can. Some relationships take many years to mature. (That’s one reason why it helps if you get yourself clearly remembered - or branded - from the start.)
Persist, Don’t Pester
Where potential clients respond coolly to your overtures, note the date of your call, and don’t try again for about 9-12 months. If it’s ansafone, take the opportunity to leave a clear message reminding them who you are, preferably giving an incentive for them to ring back. If they’re people you’ve met and got on quite well with, you can try a Merry Christmas call as an excuse to ask them their news and check their movements, as well as discreetly asking about mutual contacts in the cheery Yuletide atmosphere.
The Blog As Subtle Reminder
This is really an amazing one. The internet provides a big opportunity to keep your name in front of your database contacts, via well-crafted mailings that promote yourself and your service during the intervals between your calls. Unfortunately mailings sent out cold may be rejected as spam, and you won’t know which. If relations with your contact are reasonably friendly, get them to subscribe to a regular Blog, accessed via an RSS feed, which automatically overrides spam-detectors.
(If you’d like to know more about how Blogs will earn you money, we’re making a special study of it at our Marketing Bootcamp, ‘Turn Your Passion Into Profit: Marketing You And Your Business on a ZERO budget! In Central London on 28th June - Click here to catch your earlybird place - www.turnyourpassionintoprofit.co.uk .)
Exploit Business Gossips…
Identify a few of your more sociable colleagues who are natural gossips who enjoy boasting how well they’ve kept up with who’s-gone-where. Once a year, give them a really good lunch - they’ll be volunteering valuable data over the coffee and liqueurs.
…But Don’t Go The Bar-Room Route
People who talk big in bar-rooms usually talk small in boardrooms. Making plans over drinks is generally for losers. Especially mistrust new contacts who make urgent hurry-hurry business propositions in bars. (If they’ve got such a desperate panic on, what are they doing hanging around the pub in the first place?)
Friendly To Receptionists And PA’s
Receptionists, switchboarders and PA’s often have to put up with a lot of rudeness, and they can’t walk away. So they particularly appreciate good manners and common decency. Get them on your side, and they can give you access to a key manager when he’s free, advise you who else to approach and how, or tip you off about newly-appointed managers before your rivals hear about them.
And More MarketingTips Where These Came From…
If you think these little pointers might be useful for promoting yourself and your business, I can offer you the ultimate Marketing book.
As a Motivational Speaker, I always get a warm reaction to my empowerment talks, ad people often come to me afterwards, asking for the book of the speech. So now I’ve provided one, which is on sale at all the venues where I appear - or conveniently downloadable in the form of an e-book whenever you want.
So read more about ‘Turn Your Passion into Profit’ http://tinyurl.com/28oyav and wait no longer to start living your dream - by deciding just what it is, and then going for it with conviction, energy and passionate self-belief.
Remember failure? Forget it.
PS Join me at the ultimate Marketing Bootcamp where I will give you instant access to Marketing Tools, Strategies and Techniques. Don’t be the only one who doesn’t know the real truth behind multiplying your income on a zero Marketing Budget! Catch your earlybird place NOW! - [www.turnyourpassionintoprofit.co.uk]
Carole Spiers – inspirational Motivational Speaker occupies a special niche as an expert in Marketing and Personal Development. Carole’s keynote presentations have educated and inspired audiences all over the world. She is also a high profile BBC broadcaster, journalist and President of the London Chapter of the Professional Speakers Association.
Our publications and sales CDs have been sold globally. To sign up for our FREE success quotations http://tinyurl.co.uk/yhgv, or for more information email info@carolespiers.com to telephone +44 (0) 29 8954 1593 www.carolespiers.com
# posted by Carole Spiers @ 7:35 AM 
